This was such a vibrant project to be part of—I was involved in the concept development for a campaign aimed at positioning Shopee as the go-to marketplace for trendy fashion finds, offering the best prices, wider product variety, and a smooth e-commerce experience.
We brought the idea to life through a fun, colorful music video featuring a catchy jingle, styled with bold 80s retro-pop flair. The result? A visually dynamic piece bursting with cool energy, attitude, and head-turning fashion trends.
Concept & Art Direction: Aaron Wong, Kah Mein, Jackson Tee
Design: Jackson Tee, Kah Mein
