Inspired by Yayoi Kusama's mirror room, an infinity room set was built for this 360° VR music video featuring De Fam – a famous girl pop band from Malaysia with a massive fan base who collaborated with Kotex and wrote a song about championing girls who aren’t afraid of holding back when they’re on their periods.
Creative Direction: Eelyn Ng, Tuck Loong
Art Direction: Tuck Loong, Kah Mein
Copywriting: Jamie Chan, Eelyn Ng
Design: Kah Mein





