A social experiment interview with real mothers sharing insights on what makes a comfortable hug. The interview was conducted with minimal and unscripted answers with actual expressions. It was then compiled and used as web and social content, and ultimately a video ad.
Creative Direction: Eelyn Ng
Art Direction: Tuck Loong, Kah Mein
Copywriting: Eelyn Ng, Jamie Chan
Production House: D1 Production
Producer: Jocny Lai
Director: Dick Chua
